Kabayan Sweet Home, a Division of Antonette Global Enterprises LLC

Who We Are

Kabayan Sweet Home emerges as a dedicated division of Antonette Global Enterprises LLC, crafted with the vision of bringing quality and comfort to Overseas Filipino Workers (OFWs) worldwide. Our foundation rests on a deep understanding of the Filipino diaspora's aspirations and challenges, informed by our team's diverse expertise in e-commerce, international trade, and community advocacy. With roots deeply embedded in the values and spirit of the Filipino community, we are more than a business; we are a family committed to enriching the lives of Filipinos abroad.

Vision

Our vision is to be the global beacon of comfort and quality for OFWs, bridging the emotional and physical distance from their homeland through accessible, world-class products and services. Kabayan Sweet Home aims to transform the concept of distance, making every Filipino's dream of a better life more attainable and fulfilling.

Mission

We empower OFWs in the UAE and beyond by offering high-quality essentials and affordable luxury products. Our mission is to create a home away from home, where every Filipino can access the comfort and luxury they deserve, no matter where they are in the world.

Core Values

• Quality and Affordability: We commit to the highest standards in our offerings, ensuring luxury is accessible and essentials are reasonably priced.

• Integrity and Empathy: Our operations are marked by honesty, transparency, and a deep understanding of the OFW experience.

• Innovation: We are dedicated to continuous improvement, leveraging technology and market insights to meet our community's evolving needs.

Objectives

1. To dominate the UAE's e-commerce landscape for OFWs within our first year.

2. To expand from essential offerings to a broad range of affordable luxury products within two years.

3. To achieve and maintain a customer satisfaction rate exceeding 95%.

4. To initiate global operations in countries with significant OFW populations within three years.

5. To integrate sustainable practices into our business operations, reflecting our commitment to environmental responsibility.

Strategic Directions

Our approach is multi-faceted, focusing on market research to tailor our offerings, technology integration for an enhanced shopping experience, strategic partnerships for product diversity, community engagement for stronger relationships, and brand building to establish trust and recognition among Filipinos globally.

Products and Services

At launch, our focus is on essential goods, carefully selected to meet OFWs' needs and preferences. Our roadmap includes expanding into affordable luxury items, providing a taste of indulgence that remains within reach. Supporting this product range is our dedication to exceptional customer service, designed to address the unique challenges and opportunities faced by the OFW community.